This past Tuesday 4/21 you may have awoke to find your company's website google ranking far lower than expected. On Tuesday Google updated their algorithm to favor "mobile friendly" sites (sites that can be easily read on smartphones).
The impact is significant, many sites that ranked 1st or 2nd fell to 9th or 10th pushing them onto the next results page. Fortunately there's a simple fix.
If google states your site isn't mobile friendly take either of the following paths.
A) Move to a responsive website.
B) Create a dedicated mobile site.
A. Move to a Responsive Website
The Doggie Pause website was built using a responsive theme.
As the screen size changes the website changes with it to clearly present the same information in within different parameters so it is clear and legible on both small and large screens.
Moving to a responsive design requires a new site build.
B. Use a Mobile Webite
Meyers Pet Care uses a mobile website. It is a separate site than the full website.
When a smartphone browser vistis the web address, the website recognizes that it is a phone and redirects the smartphone user to the mobile version of the website.
This is a great option to save money in the short term and be Google compliant.
Propel Mobile is here to assist Pet Care Providers with their digital marketing needs. Contact us today for a free estimate or advice anytime.
Receive your first month free if you purchase a mobile site or responsive site before May 1, 2015.